— MARKETING, BASICALLY —
Before you make your next marketing move, ask a better question.
Twice a month, I help you figure out what you're actually trying to accomplish, identify your next step, and interpret whether the evidence supports that decision.
You know when you get an idea for something, and then you realize there's 100 other things to do before you can act on that idea?
Me too. And that's why I made Marketing, Basically.
Maybe you're about to write a book and aren't sure the format's right.
Maybe you want to make a community and don't know which platform to choose.
Maybe you're considering ads and don't know if it's worth it or not.
My goal is to help you navigate that specific point where you have to decide what's worth doing and what's not.
What You'll Get:
The questions I'd ask first: Before you build, launch, spend, or change direction, I’ll help you figure out what needs to be considered to make sure it makes sense.
Field notes from client work: What we brainstormed, what we ruled out, what we test, and what changed once we had more useful information.
Translated results: It's possible to misunderstand proof of concept, so I'll show you what the trends are saying and how to correctly interpret it.
Marketing in "normal" language: You're smart and busy, but have no desire to actually be a marketer. All good. I translate, you read. Everyone wins.
Real Stories You'll Hear About
Before building an $8K product, we tested if people were even interested...
A legal company was considering a new toolkit for in-house legal and tax teams. Instead of finishing the whole thing and then telling people about it, we tested the idea out on their email list. Within one month, 25 qualified prospects submitted interest. That gave them real information to use before investing more time, money, and resources into the build.
A $20 book was selling like hotcakes. Then we turned it into a community...
A retired private portfolio manager with 40+ years experience wrote a how-to guide for folks interested in self-management that had sold thousands. We put a QR code in the back of the book upselling readers to an online community to apply their knowledge. Within 1 year, we generated 500 members and $14K in monthly recurring revenue that continues to thrive today.
You understand the need of an entrepreneur to use tools that the big boys use, but we don't have the time and resources to dive in at the same depth. You carve out a path for us.
- Terry Malone, STEM Exploration Center
Hey, I'm Lauren.
I'm a marketing strategist who gets called when somebody has a good idea with a million ways to do it.
I started my career at an Inc. 5000 marketing agency launching nonfiction books for 6- and 7-figure business owners. A year later, I built Onwardbound Marketing with my husband to six-figures in just two short years, where I now do a lot of custom product development and go-to-market strategy work for people.
You shouldn't have to become a marketer to answer your own questions. That's why everything in Marketing, Basically is written in plain English -- y'know, to make your life just a little bit easier.